Friday, September 13, 2013

Don't Let Tomorrow Be Your Retirement

Take one: Holy smokes! Prudential gets it!

Er... scratch that. Try again.

Take two: Holy smokes! Prudential has a really good ad agency!

Yes, that's more like it.

A friend sent me a link to an online video. Before I could watch the video, I was subjected to a 31-second advertisement. [Roll eyes.]

"Oh, but wait!" said I. "That's Dan Gilbert, the social psychologist from Harvard and author of 'Stumbling on Happiness.' I like him! This advertisement is speaking to me!"

Wow, Prudential's ad agency gets it! Well, sort of...

In my mind, it's okay for little kids to tell you what they want to be when they grow up. But it just doesn't sound right to hear adults say what they want to be. Come on, adults! You are, after all, adults! Take responsibility and do what you love now.

Prudential says: "Let's prepare today to do what we love tomorrow."

While preparation for today is certainly prudent, don't let your "tomorrow" be retirement!

Life is not all about money -- regardless of your possessions and your bank account, we're all inching closer to the ends of our lives, each and every day.

Whenever Prudential decides to become truly prudent and hire me for its advertising needs, I will rewrite the tag line: "Though preparation is important, do what you love today."

No comments:

Post a Comment

I would love to hear your comments on this post!